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Coach Val, a fitness and mindset coach, needed real email campaigns that would drive actual client bookings—not just filler content. She had previously relied on AI-generated newsletters that felt robotic and didn’t move the needle. Our goal was to craft intentional, sales-focused emails that felt human, built trust, and got readers to act.
Client
Coach Val
Service Provided
Email Strategy, Copywriting, Campaign Optimization
YEAR
2024
The Goal:
To turn Coach Val’s email list into a consistent lead and client generation tool using real sales psychology and personalized messaging — not generic, AI-generated content.
The Challenge:
Her existing newsletter was created using AI, resulting in flat messaging and no real conversion structure. It didn’t represent her voice, and it didn’t guide readers toward any action. Emails were being opened but not clicked, and the sales potential of her list was untapped.
The Results:
We rebuilt her campaigns with clear offers, engaging storytelling, and call-to-action strategies aligned with her brand. As a result, her average click rate increased by 50.3%, and she now consistently drives qualified leads to her sales pages from email alone.
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